ABS-CBN keeps TV ratings lead in November

ABS-CBN said Tuesday it kept its nationwide television ratings lead in November, beating the competition in all regions and time slots.

The country's largest media and entertainment company got an audience share of 46 percent last month, 12 points higher than GMA Network, ABS-CBN said, citing Kantar Media.

The Kantar study is based on 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, ABS-CBN said in a statement.

ABS-CBN had an audience share of 37 percent in Mega Manila and 41 percent in Metro Manila compared to 34 percent and 27 percent, respectively, for GMA, according to the statement.

ABS-CBN scored 44 percent in Total Luzon, 54 percent in Total Visayas and 49 percent in Total Mindanao, versus 35 percent, 27 percent and 34 percent, respectively, for GMA, it said.

Kantar data showed ABS-CBN had an audience share of 51 percent during primetime, where most Filipinos watch TV, compared to GMA's 32 percent, the network said. ABS-CBN also took the lead in the morning (6 a.m to 12 p.m.), noontime (12 p.m. to 3 p.m.) and afternoon (3 p.m. to 6 p.m.).

Nine of the ten most watched programs in the country were produced by ABS-CBN, led by the long running police drama “FPJ’s Ang Probinsyano," the network said.

The series topbilled by Coco Martin recorded a national TV rating of 41.1 percent, ABS-CBN said.

Source : http://news.abs-cbn.com/business/12/05/17/abs-cbn-keeps-tv-ratings-lead-in-november